I’ve spent nearly three decades figuring out what makes brands work.

Not just look good. Actually work, earning trust, attracting customers, and giving founders something they can build on.

Where I’ve been

I started in New York at ad agencies including OgilvyOne, McCann, and JWT, where I learned to think about brand the way strategists do: as a business tool, not a decoration. I worked on campaigns for brands like TD Ameritrade and Castrol, and I learned early that the best creative work is the kind that solves a real problem.

From there I moved in-house, eventually becoming Global Design Director at Razer, where I led the rebrand of one of the most recognized names in gaming. After Razer I moved into a CCO and CMO role at Supra, a blockchain infrastructure company, where I ran brand, design, and marketing end to end.

Along the way I’ve also built my own things: a brand studio, a community for designers, and a marketing framework for founders.

What I actually do

I work at the intersection of brand strategy, creative direction, and growth. Most of my clients come to me because they have a product they believe in and a brand that doesn’t reflect it yet. My job is to close that gap.

That usually means figuring out the positioning, shaping the narrative, building the visual system, and making sure everything from the website to the pitch deck tells the same story.

Beyond the day job

I founded Thriveful, a community for designers who want honest feedback and real career advice. I’m also writing Feed First, a marketing framework that argues most brands are thinking about content backwards and explains what to do instead.

If you’re a founder who needs a brand that works, let’s talk