What drives me is not just making work that looks great, but also strategic, effective, and engaging—whether it’s telling amazing brand stories or delighting users, the ultimate goal is to create a human connection.
I started down the path of design at an early age, poring over illustration and typography books, studying and obsessing over the craftsmanship. I studied Fine Arts at VCU but was eventually drawn towards design and advertising and began my career with UI/UX projects at ad agencies and webshops such as Razorfish, McCann, JWT, FCB, TWBA\Chiat\Day, and most notably OgilvyOne where I was Associate Creative Director and built everything from sites to apps to digital campaigns.
I then moved in-house to Razer as Design Director and managed a global design team of over 50. We ran the design department like a mini-agency producing everything for the company from photo assets, packaging, flyers, point-of-sale materials, websites, display ads, social media content, to videos, and more. We launched 100+ products over the years and helped Razer see exponential growth and dominate the gaming industry and become the world’s largest gaming lifestyle brand.
Areas of Focus
Creative / Art Direction
Research, concepting, mood boards, developing visual language and look & feel, copywriting direction
Branding
Brand strategy and positioning, brand voice, logo design, corporate identity, brand style guide, brand steward
UI/UX, Digital Product Design
Sitemaps, wireframes, UI design, user flows, personas, agile workflow, design sprints, mockups, click-throughs
Advertising / Marketing
Brainstorming & concepting, campaigns, presenting to clients, ATL, BTL, digital campaigns, EDMs, display ads
Social Media
Conversational/trending content, short snappy bite-sized content, memes, focus on engagement and fan reactions
Web Development
Web and image optimization, HTML, CSS, responsive design, web/SEO copywriting, WordPress and other CMS
Technical Skills
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere
Adobe AfterEffects
Blender 3D
PowerPoint
Keynote
Photography
Videography + Editing
Adobe XD
Sketch
InVision
Agile
Iterative Prototyping
HTML/CSS
JIRA
WordPress
Soft Skills
Creativity
Critical Thinking
Collaboration
Design Feedback
Design Leadership
Positive Attitude
Mentoring
Storytelling
Teamwork